Not every idea deserves to become a product. We build the ones that matter — tools engineered with precision, function, and emotional pull. For us, design isn’t surface-deep. It’s about solving real problems, unlocking performance, and creating products people can’t live without. If you’re looking for safe, ordinary, or easy, keep walking.
40.758701° N, -111.876183° W  Salt Lake City, UT
Philosophy
Great design balances creativity and precision. Living at the intersection of creativity and precision, every product we create—outdoor gear, PPE, or cutting-edge consumer tech, is engineered to excel. We don’t chase trends. We solve real problems, perform flawlessly, and create a connection to users that lasts. Function, manufacturability, and impact aren’t goals—they’re the standard.
01
Create with Purpose
We bring deep experience in industrial design, engineering collaboration, and DFM to create products that work — and last.
02
Collaborative Spirit
Based globally, we are a collective of designers + engineers that push for innovation at every opportunity. This is truly how we stand out.
03
Creative Process
Every product starts with a clear "why." We design with intent — solving real-world problems through research, strategy, and user insight.
04
Quality Obsessed
We don’t just design ideas — we bring them to market. From prototypes to production, we’re focused on real outcomes.
05
Innovative Culture
Fostering a culture of continuous learning, encouraging experimentation and embracing emerging technologies to deliver top tier product.
06
Client Partnerships
We're partners, not vendors. Our process is open, iterative, and aligned with your team every step of the way.

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